Art and Culture

arjun-shah_s-shark—ink-brings-nft-platform-zionverse-closer-to

Technology continues to make strides with each passing day. Witnessing the evolution, there is an emergence of the metaverse which is touted to be the next big thing attracting creators and companies from different sectors. We are lately hearing terms like NFTs (Non-fungible tokens), cryptocurrency, blockchain and metaverse too often. Needless to say, the metaverse ecosystem in India is growing by leaps and bounds paving way for many brands and influencers. Bridging the collaborations between content creators and metaverse experts, Arjun Shah of Shark & Ink is raising awareness about metaverse and its prominence to the audience.

Arjun Shah is the brainchild behind Shark & Ink, a 360-degree entertainment and talent agency that has represented and collaborated with eminent names from different industries. Looking at the potential of the metaverse, Shah facilitated collaborations between Anshul Rustaggi, founder of Zionverse and other influential creators like BeerBiceps, Abhishek Kar and Raj Shamani. To all those who are not aware, Zionverse is an Indian mythology-inspired metaverse run by a company called Totality Corp.

Zionverse, owned by Totality Corp is among the few Indian startups to have its own gaming engine – Zion. This unique engine enables the users to build games, NFT avatars and other digital assets. The NFTs of Zionverse is based on Ethereum, and this decentralized metaverse gaming ecosystem has DeFi, playable NFTs, Play To Earn and Planetary DAOs.

While Zionverse continues to create a series of NFT characters, it even allows the creators to sell their version of NFTs and add monetization tools for the games they build. With the much-needed collaboration of Zionverse founder Anshul Rustaggi with India’s prominent content creators, it is encouraging to see how youth is unleashing their potential with innovative tactics.

On a concluding note, Arjun Shah shared his views on this collaboration. He said, “Shark & Ink has been in the business of representing individuals with exceptional skills. We hyper evaluate and propose meaningful partnerships to brands. I’ve always been fascinated by immersive experiences and the metaverse is a big step in that direction. I am sure Anshul Rustaggi’s podcasts will be an eye-opener for youngsters looking to learn more and explore professional careers in blockchain, cryptocurrency and the metaverse.”

Witnessing the trends, it would be safe to assume that the metaverse will dominate every field and sector in the years to come. What do you think?

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